The Commercial Advertising Program offers the opportunity to display your company's information on both print and online publications, materials and facilities. Advertising online or in our monthly magazine, First Choice, gives you’re the chance to raise awareness. The awareness of advertising is powerful; by partnering with Family and MWR you will see a difference once you advertise.

Increase sales and company awareness by targeting the military community. Sponsorship and Advertising opportunities are available through the Directorate of Family and Morale, Welfare, & Recreation (DFMWR).

The Commercial Advertising Program offers the opportunity to display your company’s information in both print and online publications. Advertising gives you the opportunity to raise awareness by partnering with MWR; you will see a difference once you advertise.

Editorial Profile

  • Up-to-date information on Carlisle Barracks, Fort Indiantown Gap, Letterkenny Army Depot, local living, culture, events, history, and more
  • Tours and must-see travel destinations
  • Restaurant reviews and reader submitted recipes
  • Sporting and entertainment events
  • Listing of children and youth activities
  • Information about monthly MWR money saving sales and specials
  • Guide to outdoor and leisure activities
  • Annual wedding guide, First Choice Weddings, released in March

Circulation and Distribution (MWR First Choice Magazine)

  • 5,000 free copies are distributed monthly to high traffic areas at Carlisle Barracks, Fort Indiantown Gap, Letterkenny Army Depot and local Army National Guard Installations
Key distribution points include recreational and dining facilities, post exchange facilities, commissaries, clinics and military post offices
  • MWR First Choice is included in the Newcomers’ Orientation and Welcome packages
  • Electronic distribution and digital copy for use on mobile devices is available on
  • Digital copy for use on mobile devices is available on

Advertising Information

Preferred placement is available at a 10% premium charge over the contracted rate.

First Choice Deadlines

Publication Date: First of each month
Space Reservation Deadline: 40 days prior to publication
Camera Ready Artwork Due: 30 days prior to publication
Non-Camera Ready Artwork Due: 35 days prior to publication

Advertising Rates

Ad Size Full Color





Full page - (Includes: All Three Online Ad Sizes)





1/2 Page - (Includes: Online Landscape and Block Ads)





1/3 Page - (Includes: Online Skyscraper and Block Ads)





1/4 Page - (Includes: Online Skyscraper and Block Ads)





Business Card - (Includes: Online Block Ad)





Premium Placement





Outside Back





Inside Front





Inside Back





Center Page Spread





Print Trim Sizes

Width x Height

Back Cover Full Bleed Capacity

8 1/2" x 11"

Inside Front Cover Full Page Ad

8 1/2" x 11"

Inside Back Cover Full Page Ad

8 1/2" x 11"

Center Page Spread

17" x 11"

1/2 Page

3.6875" x 9.625" or 7.5" x 4.75"

1/3 Page

2.4375” x 9.625” or 7.5” x 3.125”

1/4 Page

3.6875" x 4.75"

Business Card

3.6875" x 2.3125"

Web Sizes

Width x Height

Banner Ad

620 x 80 pixels

Tower Ad

120 x 640 pixels

Block Ad

300 x 187 pixels

Prices, sizes and availability are subject to change, call or e-mail today for confirmation.

Please submit camera ready artwork for ads in high resolution (300dpi) PDF format, Photoshop, EPS or TIFF format at the exact size required for each ad. Make sure all fonts are outlined, and all images are CMYK. Media is accepted on DVD, CD or via email or download.

U.S. MWR Marketing Goals

USAG Carlisle Barracks Directorate Family and Morale, Welfare and Recreation is a center for Army Family and MWR excellence. Family and MWR exists to enhance the quality of life, enrich living and working environments and foster a sense of community for Soldiers, Retirees, Family Members and Civilians. We give back to our Soldiers a quality of life that they have pledged to defend for us all.

As an integral part of military life, Family and MWR provides Soldiers and their Families with many fitness, entertainment and family support outlets. Many of the events, programs and services offered at USAG Carlisle Barracks would not be possible without the contributions from local, regional, national and international companies and organizations, community businesses and patriotic citizens that we receive yearly.

Operating programs at three installations in the Department of Defense - Carlisle Barracks, Fort Indiantown Gap and Letterkenny Army Depot - Family and MWR is a values-based organization. We focus on training while providing high quality service to our growing and increasingly diverse population.

Since World War I, Family and MWR has continuously strived to improve the quality of life for our patrons. Your contributions help make that possible and for that, we thank you.


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Letter from the Director

Letter from the Director - March 2018

March in Central PA brings much anticipated changes. We change our clocks (March 11th), the temperature starts to change (March 20th marks the first day of spring) and we start...

Letter from the Director - January 2018

Happy New Year! We are ringing in the New Year at MWR and it is time to make those resolutions for 2018. Did you enjoy all of those wonderful holiday...

Advertising & Sponsorships

Contact Information


  • 46 Ashburn Dr.
    Anne Elly Hall
    Carlisle, PA 17013

Hours of Operation

  • 900 am-5:00 pm

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